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Table of Contents

Revenge of the Hackers
Beyond Brooks's Law
Memes and Mythmaking
The Road to Mountain View
The Origins of `Open Source'

1. Forget Bottom-Up; Work on Top-Down
2. Linux is Our Best Demonstration Case
3. Capture the Fortune 500
4. Co-opt the Prestige Media that Serve the Fortune 500
5. Educate Hackers in Guerrilla Marketing Tactics
6. Use the Open Source Certification Mark to Keep Things Pure

The Accidental Revolutionary
Phases of the Campaign
The Facts on the Ground
Into the Future

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